Korean beauty product has been growing 300% from 2016 to 2018 in Western market. What make the Korean skincare different is that we focuse on prevention, protection and natural healing rather than covering up. 

The prevention can happen with the right routine and selfcare and this is deeply rooted in the the Korean culture. We often say that “All the Steps From A to Z”, respect your skin and bringing it to its healthiest status through a multitude of gentle steps. Cleansing, toning, moisturizing, and nurishing and try not skip any step is the key.

Korean skincare focuses more on beautifying the skin rather than covering it with makeup, which was a traditional Western ideal that has since been challenged. The most central concept and foundational goal to Korean skincare is hydration. Korean skincare trends, like “glass skin” or “honey skin”, identify the benefits of hydrated skin as an aesthetic goal; the more moisturized, hydrated, and functioning your skin layers are, the more plump, dewy, and healthy. Beyond hydration, other skincare concerns are largely centered around aging, such as hyperpigmentation, wrinkles, and dehydrated skin. Koreans start routine skincare when they are young, visiting a bath house routinly and exfoliate and hydrate their skin.

The aging process is natural phenomena however we can prolong and provent it by caring and concious of it. Protecting the skin from the Sun exposure is one of the preventative treatment, ensuring reduction in photo-aging and prevent the skin from loosing the hydration quickly.

Among many of our main ingredients,  Ginseng, snail mucin, and fermented rice water are all traditional natural sources that promote natural treatment with guaranteed efficacy.  These ingredients, novel to the western beauty sphere, introduce a new potential for not only innovative treatment, but innovation in one’s routine as well. There is nothing more notable about Korean skincare than its promotion of a multi-step skincare routine. In this, skincare is not only about protection and prevention, it’s about the ritual itself, and the respect your body and soul.

The various possibilities you may choose from to design your unique treatment routine all derive from three core activities: cleanse, hydrate, and protect. Here at KATbySun, we promote a methodology of Korean skincare that is traditional in its tenants but unique in its offerings.

We hope that our patented technologies, cultivated ingredients helps you to discover your beauty and start to love selfcare. Glow with us and stay healthy with us.